ABOUT AYANA
For more than 25 years, I’ve designed jewellery for leading fashion brands.
I’ve worked across the entire process -from trend and product development to materials, craftsmanship, buying and global production.
Over the years, I watched beautiful designs change as costs were reduced and production was simplified. Quality materials were often replaced with cheaper alternatives Traditional techniques disappeared. Small details that made jewellery feel special were often lost.
AYANA was created to do the opposite.
A place where beautiful materials, thoughtful craftsmanship and the small details that make a piece feel exceptional come first.
25 YEARS IN JEWELLERY
What 25 years taught me.
Designing jewellery isn't just about trends.
It's about understanding materials, balance, craftsmanship and the small decisions that make one piece feel ordinary and another feel exceptional.
Jewellery Design
Developing jewellery and accessory collections from initial concept through to finished product.
Trend & Product Development
Translating fashion, materials and customer behaviour into jewellery people genuinely want to wear.
Global Production
Working directly with suppliers, manufacturers and buying teams from concept through to final production.
Professional Craftsmanship
Understanding the construction, materials and finishing techniques that determine how jewellery looks, feels and lasts.
Previous design work has included collections for Zara, Anthropologie, Reiss, Mango, Massimo Dutti, Next, M&S, Free People and other international retailers.
WHY I CREATED AYANA
Most people only ever see the finished piece in a shop.
I’ve spent my career seeing everything that happens before that.
I watched beautiful jewellery change as costs were reduced and production was simplified.
AYANA was created to do things differently.
Instead of asking how little we can do, we ask what makes a piece feel beautiful.
WHAT I HAVE LEARNED
Luxury jewellery isn't complicated.
It's a collection of thoughtful decisions.
The pearl.
The clasp.
The knot.
The balance.
The finish.
Once you notice those details, you'll never look at jewellery the same way again.
BEHIND THE SCENES
Every workshop begins long before you arrive.
Every tray, pearl and tool is prepared before your workshop begins.
So when you arrive, you can simply relax, learn and enjoy creating.
Explore the Workshops